![]() There are so many businesses out there that have maybe underestimated Pinterest & have taken their business marketing efforts towards Instagram and Facebook. Pinterest has become such a popular platform where people from all over the world can go for inspiration and discover new ideas, interests, and services. In this blog post, I’ll be sharing with you how a private practice therapist can get started with Pinterest, what are the first steps/things you should do, and what are the follow-up steps after you’ve set up your Pinterest account. You can use Pinterest to widen your reach and build your authority as a therapist in private practice, especially if you’re just starting out or looking to expand your practice. Since I’m more of a Pinterest fan than an expert, I enlisted the help of Christina Willis, a Pinterest Strategist, Registered Nurse, and founder of C. Needless to say, Pinterest is one of my favorite marketing tools, and I wanted to share its magic with you too. ![]() ![]() Pinterest consistently generates at least 80% of my website’s social media traffic with a fraction of the work on my part. Perhaps you’re reading this now because you found my pin on Pinterest if that’s the case, I’m glad you’re here! In addition to your website and SEO, I mentioned one of my favorite passive marketing channels: Pinterest.Įach time I publish a blog post (like this one), I create graphics (like you see below this intro) that I post to Pinterest as “pins.” Then, when people click on my pins from Pinterest, they go directly to my website to read my post. In this post, I talked about passive marketing must-haves: a hardworking website and a solid SEO strategy. ![]() While active marketing, like social media, email, and networking are valuable and worthy pursuits, they become harder when we’re busy or under higher levels of stress. These are ways that clients can find you rather than you seeking them out. ![]() To avoid marketing burnout, I recommend that private practice therapists build a foundation of passive marketing channels. ![]()
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